Las Vegas, Nevada; December 7, 2008: Today, GoExpo Software LLC announced a two-year agreement with Nielsen Business Media to provide GoExpo Virtual Event Software for more than 27 Nielsen-produced events.
GoExpo is a browser-based social networking and scheduling tool for attendees and exhibitors that builds event participation throughout the event cycle. The Nielsen shows which will be using GoExpo include KBIS, Outdoor Retailer, Action Sports Retailer, Medtrade, GlobalShop, InterBike, PhotoPlus, ASD/AMD, Marine Military Shows, Fly Fishing Retailer, Health and Fitness Business, and Multi-Housing World. GlobalShop and PhotoPlus also used Go Expo in 2008.
“GoExpo is a leader in providing cutting-edge software for events and tradeshows,” said Brian Singleton, Vice President/General Manager, Finance and Operations for Nielsen Business Media. “As Nielsen Business Media extends its successful trade show business to reach a broader audience through increased digital capabilities, we are thrilled to work with GoExpo to offer expert solutions that enhance the trade show experience for our attendees and exhibitors.”
GoExpo provides social networking, exhibitor-driven directory updates, an interactive floor plan, dashboard emails, a complete conference suite, revenue generating capabilities, searchable exhibitor and product lists, show planners, private messaging, and other easy-to-use features that better connect attendees, exhibitors and show managers.
“We are excited to be expanding our relationship with the Nielsen family of shows,” said Steve Goulder, partner of GoExpo Software LLC. “Social networking and scheduling tools have become a necessary part of most tradeshows as show goers now expect to maximize their ROI and GoExpo provides a customizable, easy-to-use way to offer these items.”
GoExpo integrates seamlessly with existing registration and exhibitor software, allowing access for attendees immediately upon the completion of their registration and for exhibitors immediately upon entry of their contract. GoExpo’s automatic search engine uses an attendee’s demographic profile to recommend exhibitors, products and seminar sessions. Attendees can easily add these recommendations to their planner, or contact exhibitors for more information via their private GoExpo messaging account. Attendee matches are also recommended to exhibitors, based on an exhibitor’s contract information.
The fully-customizable program links smoothly to an existing event website and also offers great new streams of revenue generation. In addition to traditional sponsorship opportunities, exhibitors can purchase enhanced product listings, videos and entries in an online (or onsite) product showcase. All purchases are handled online through the secure e-commerce interface in GoExpo or can be entered manually as per the show’s request.
GoExpo Virtual Event Software is a customizable event participation software package that provides networking and scheduling components and is designed for ease-of-use for attendees, exhibitors and show managers. The browser based system makes the system accessible from anywhere. GoExpo was first launched in 2005, but has since then grown to be used by nearly 50 different annual events and is quickly becoming the industry standard for event management software.
For more information about integrating GoExpo into your show, contact 1.800.499.3170.