(Bourne, MA — March, 2008). Convention Data Services (CDS) is pleased to announce a new strategic partnership with GoExpo tradeshow software, a browser-based social networking and scheduling tool for exhibitors and attendees. GoExpo is the joint production of Exhibitors Marketing Concepts and Brain Book Software LLC, two companies with over 10 years of experience in providing superior products to the industry.
This valuable tool was added to Convention Data Services’ XPress Resource Center, the attendee and exhibitor event intranet portal. Exhibitors and attendees will be able to build an interactive community and benefit from the increased ease of searching and matching-up based on demographics, as well as the ability to schedule meetings with those matches. The features of the application will build a true networking community around the event. Show management clients will benefit from the increased opportunity to generate revenue and the ability to extend the event cycle.
“This new product was added to CDS’s current product line at the request of our clients because of its proven success rate, accessibility and affordable price point,” says David Lawton, Convention Data Services’ Vice President of Sales and Marketing. The instant access as soon as registration is complete, along with the seamless integration with CDS’s registration database has been the cornerstone for the success of the new product.
The key product functions, such as ease-of-use and online access, minimize labor costs for the client, streamline their ability to market their event and provide compelling usage statistics to attract exhibitors. Show management clients are able to control system preferences giving them the ability to run pertinent reports and use the attendee and exhibitor data for marketing purposes.
This new resource is a completely customized tool which enables exhibitors and attendees to network before, during and after the event. The interactive show floor allows attendees to make the most efficient use of their time onsite. Internal messaging and automatic matching of attendee interests to exhibitors increases their direct communication thereby increasing exhibitor ROI.
For over two decades, Convention Data Services has been providing state-of-the-art registration, database management, exhibitor lead retrieval services and event marketing to the tradeshow industry serving the needs of businesses and non-profit associations.
For further information about Convention Data Services contact: Nate Knight, Marketing Manager at 508-743-0149 or nknight@cdsreg.com or Convention Data Services, www.cdsreg.com.
